Studying fragrance in New York unexpectedly awakened my mind — from manufacturing, facets of marketing, to common problems and loopholes in the industry, I became fascinated by the complexities of both fragrance creation and the fragrance industry. I soon realized through my student lens the plethora of discovery that was beyond my prior knowledge as a fragrance admirer and avid consumer. This realization inspired me to continue my education in my passion of fragrance through personal research and product trials. Thus, eau de bella was born to guide readers through principal topics of fragrance comprehension to inspire more meaningful product purchases by way of education and reviews — and as a source for industry news and recommended readings. I wanted to share my post-university findings to help others develop their own arsenal of fragrance proficient tools through gaining deeper knowledge on the topic of fragrance.

Whether you are a fragrance aficionado, a curious beginner wondering about the fascinations of fragrance, or someone who simply loves wearing perfume or cologne, I welcome you to join me in evolving your mind and exploring the art of fragrance. xx

With gratitude,

-Bella

BS Cosmetics & Fragrance Marketing

Fashion Institute of Technology class of 2022 alumna

M.Sc. Scent Creation & Design

ISIPCA class of 2027

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